Definition
A commercial query (or commercial investigation query) is a search type between informational and transactional. The user has identified a need and compares available solutions before making a purchase decision. Indicators include terms like 'best', 'comparison', 'review', 'test', 'alternative', 'vs', 'top 10'. Suitable content formats are comparisons, product reviews, detailed reviews, buying guides, listicles (Top 10...) and vs pages (Tool A vs Tool B). These queries are highly strategic in SEO because they target users close to conversion. Content must be objective and comprehensive to win trust, while subtly guiding toward the recommended solution. Schema markup (Product, Review, AggregateRating) is essential for getting rich snippets with stars in SERPs, significantly increasing CTR.
Key Points
- Intent between informational and transactional
- Suitable content: comparisons, reviews, buying guides, vs pages
- Schema markup Product/Review for rich snippets with stars
Practical Examples
Platform comparison
'Best link building platform' is a commercial query. The user compares options. An objective comparison article including LemmiLink, its competitors, with pros/cons and pricing, answers this intent.
Alternative page
The query 'Semrush alternative' is commercial. A page listing alternatives with feature comparisons captures this traffic and guides toward your own solution.
Frequently Asked Questions
Create objective and detailed comparisons, vs pages, and buying guides with selection criteria. Be transparent about pros AND cons. Use Review/Product schema markup for rich snippets.
Yes, their conversion rate is generally 2-3x higher than informational queries because the user is actively deciding. Content must be compelling and include clear CTAs to the conversion page.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07