Informational Query

An informational query is a search whose goal is to learn or understand something. Examples: 'what is a backlink', 'how does SEO work', 'netlinking definition'. These queries represent the majority of Google searches and correspond to the top of the marketing funnel (discovery phase). The optimal content for these queries is typically a blog article, comprehensive guide, or detailed definition. Although they have a low direct conversion rate, informational queries are essential for building awareness, topical authority, and generating natural link building opportunities.