Relevance Factor

The relevance factor is one of the three pillars of local ranking in Google results. It evaluates how closely a Google Business Profile matches the user's search query. Relevance signals include: the primary and secondary categories of the listing, declared services and products, business description content, keywords in customer reviews, Q&A on the listing, published Google Posts, and the associated website content. Optimizing the relevance factor involves choosing the right primary category (from 4,000+ Google categories), adding relevant secondary categories, writing a keyword-rich natural description, and regularly publishing themed posts. Customer reviews containing relevant keywords also strengthen relevance. The website associated with the listing also plays a role: its content, title tags, and LocalBusiness structured data are additional relevance signals.