Definition
Voice search is transforming how users interact with search engines. Unlike text search, voice queries are longer, conversational, and formulated as questions. Optimizing for voice search involves targeting natural language queries, structuring content as questions and answers, optimizing for position zero (featured snippet), and ensuring excellent mobile performance. FAQ and HowTo structured data increase the chances of being selected as a voice answer. Local SEO is particularly impacted as many voice searches are proximity queries.
Key Points
- Voice queries are 3-5 times longer than text queries
- Position zero is often the source of Google voice answers
- Local SEO is strongly impacted by voice search ('near me' queries)
Practical Examples
Voice vs text query
A user types 'link building price' but says 'How much does a link building campaign cost?' Voice optimization targets these long, conversational formulations.
Structured FAQ for voice
Adding a FAQ section with FAQPage structured data allows Google to select a concise answer to read aloud via the voice assistant.
Frequently Asked Questions
Yes, voice search represents a growing share of queries, especially on mobile and via smart speakers. Optimizing for voice allows capturing additional traffic and positioning in position zero.
Target natural language queries and questions (who, what, how, why), structure content as FAQs, aim for position zero, optimize for mobile, and ensure fast loading times.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07