Podcast SEO: Optimization for Search Engines

Definition

A set of optimization techniques to improve the discoverability and ranking of podcasts in search engines and audio platforms.

Podcast SEO encompasses optimization techniques aimed at improving podcast visibility in Google, AI search engines, and audio platforms (Spotify, Apple Podcasts). Google now indexes podcasts and displays audio results in SERPs. Techniques include: full transcriptions for indexation, title and description optimization with keywords, schema.org PodcastEpisode markup, detailed show notes, and repurposing audio content as blog articles.

SEO for podcasts Podcast optimization Podcast and search ranking

Key Points

Google indexes podcasts and displays them in SERPs
Transcriptions and show notes are essential for indexation
Schema.org PodcastEpisode markup for visibility

Practical Examples

SEO transcription

Each podcast episode is accompanied by a full keyword-optimized transcription, generating rich, indexable content pages.

Optimized show notes

Show notes include a structured summary, key points, cited links, and timestamps, optimized for search engines.

Frequently Asked Questions

How do you optimize a podcast for Google?

Publish full transcriptions on your site, optimize titles and descriptions with keywords, use schema.org PodcastEpisode markup, and create detailed show notes.

Do podcasts appear in AI Overviews?

Yes, Google can cite podcast content (via transcriptions) in its AI Overviews, especially for queries where expertise and experience are important.

Related Terms

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