Definition
Social SEO refers to the optimization of content published on social media platforms to appear in their internal search results. With Gen Z increasingly using TikTok and Instagram as search engines, Social SEO has become a strategic channel. Techniques include strategic use of keywords in captions and hashtags, alt text on images, auto-generated transcripts, geotags, and niche hashtags. Google also indexes social content, creating a dual visibility effect.
Key Points
- Gen Z uses TikTok/Instagram as search engines
- Keywords in captions, hashtags, and alt text
- Google indexes social content: dual visibility
Practical Examples
TikTok as a search engine
A user searches for 'best link building tool' on TikTok and finds an optimized LemmiLink video with the right hashtags and keywords in the description.
LinkedIn SEO
A LinkedIn article optimized with SEO keywords ranks both in LinkedIn search and in Google SERPs, doubling its visibility.
Frequently Asked Questions
Indirectly, yes. Well-optimized social content generates brand signals, traffic, and mentions that strengthen overall SEO. Google also directly indexes some social content.
It depends on your audience. LinkedIn for B2B, TikTok and Instagram for B2C, YouTube for all. Analyze where your target audience searches for information.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07