Link Gap Analysis

Link gap analysis is a strategic link building technique that involves comparing your backlink profile with that of your competitors to identify domains linking to them but not to you. This analysis reveals concrete link acquisition opportunities because if a site already links to a competitor in your niche, there is a strong chance it would be open to linking to your site as well. The method involves: selecting 3 to 5 direct competitors, extracting their backlink profiles via tools like Ahrefs, SEMrush, or Majestic, identifying domains common to multiple competitors but absent from your profile, then prioritizing opportunities by authority and topical relevance. Link gap analysis is particularly effective because it targets sites already inclined to link within your industry, thus increasing the success rate of outreach campaigns.