Definition
Google Keyword Planner is a free tool accessible via Google Ads that provides data on monthly search volumes, trends, competition levels, and bid estimates for keywords. Although originally designed for Google Ads campaigns (SEM), it is widely used for SEO keyword research. The tool offers two main functions: 'Discover new keywords' (suggestions based on a term or URL) and 'Get search volume and forecasts' (data for a keyword list). Search volumes are displayed in ranges (e.g., 1K-10K) for accounts without active campaigns, and more precisely for accounts with ad spend. Despite its limitations, Google Keyword Planner remains a reference as the only data source coming directly from Google.
Key Points
- Free Google Ads tool providing search volumes and keyword suggestions
- The only data source coming directly from Google
- Volumes shown in ranges for accounts without active ad spend
Practical Examples
Keyword discovery
Enter 'link building' in Google Keyword Planner to get related keyword suggestions with volumes: 'buy backlinks', 'link building platform', 'free backlinks', etc. Use this data to guide your content strategy.
Seasonality analysis
Google Keyword Planner displays monthly search volume trends, enabling you to identify seasonal peaks and plan your publications accordingly.
Frequently Asked Questions
Access is free with a Google Ads account, even without an active campaign. However, search volumes are shown in approximate ranges. For more precise data, you need an active campaign with a minimum budget.
Keyword Planner provides direct Google data but with rounded ranges and an SEM focus. Semrush and Ahrefs offer richer SEO data: keyword difficulty, SERP features, competitive analysis, and more precise volumes. Combine sources for thorough research.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07