Definition
Google's AI Content Policy defines Google's official position on AI-generated content. Since February 2023, Google has clarified that using AI to generate content does not violate its guidelines, provided the content is helpful, reliable, and created for users (people-first content). The Helpful Content Update integrates signals to evaluate content quality regardless of its production method. AI-generated spam (mass content without value) remains penalized under existing anti-spam policies.
Key Points
- AI is not penalized if the content is useful and reliable
- The criterion is people-first content, not the production method
- Mass AI spam remains penalized under anti-spam rules
Practical Examples
Compliant AI content
A site uses AI to write product pages then enriches them with real customer reviews and verified technical specifications: compliant with Google's policy.
Penalized AI content
A site generates thousands of unsupervised AI pages with repetitive, valueless content: penalized by the Helpful Content Update.
Frequently Asked Questions
Yes, provided you supervise, enrich, and verify the content. Google evaluates quality and usefulness, not the production method. Human expertise remains essential.
Google does not specifically seek to detect AI content. It evaluates content quality using the same criteria (E-E-A-T, usefulness, reliability) regardless of how it was created.
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Last updated: 2026-02-07