Expired Domain Redirect

Expired Domain Redirect is a specific application of 301 redirect manipulation where operators purchase expired domains that still carry backlinks and domain authority, then redirect them to their money site. The goal is to inherit the link equity built by the previous owner. This technique was highly effective in early SEO but has been significantly countered by Google's algorithms. When evaluating a redirect, Google now assesses topical relevance between the expired domain and the destination site, the quality and naturalness of the backlink profile, and whether the redirect serves a legitimate purpose. Domains that previously hosted content unrelated to the destination site are unlikely to pass meaningful authority. Additionally, expired domains with spammy histories can actually harm the destination site. Some SEOs use expired domains to build new content sites in the same niche rather than redirecting them, which is a less risky approach. LemmiLink provides legitimate link equity through editorial partnerships on active, verified websites.