Definition
Trust Flow is an indicator developed by Majestic SEO that evaluates the quality of a website's incoming links. It assigns a score from 0 to 100 by analyzing a site's proximity to recognized trust sources (government sites, universities, major media outlets). The more backlinks a site receives from reliable sources, the higher its Trust Flow. This indicator is often used alongside Citation Flow to evaluate a domain's link profile and guide link building strategy.
Key Points
- Score from 0 to 100 based on incoming link quality
- Developed by Majestic SEO, a market reference
- Cross-reference with Citation Flow to get the TF/CF ratio
Practical Examples
Competitive analysis
Before launching a link building campaign, an agency compares its client's Trust Flow (TF 18) with three main competitors (TF 35, TF 42, TF 28) to set a realistic target.
Backlink evaluation
A site editor checks the Trust Flow of a domain proposing a link exchange: with TF 45 and institutional backlinks, the link is deemed quality.
Frequently Asked Questions
TF above 20 is considered decent for an SMB site. Above 40, the site has a solid link profile. Institutional sites and major media often exceed 60. Compare your TF to direct competitors.
Obtain backlinks from sites with high TF and thematic relevance. Prioritize quality over quantity, disavow toxic links, and diversify sources with platforms like LemmiLink.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07