Definition
A Doorway Page Generator is software or an automated script designed to mass-create satellite pages, also known as doorway pages. These tools automatically generate hundreds or thousands of barely differentiated pages, each optimized for a specific keyword or geographic variation (e.g., 'plumber Paris', 'plumber London', 'plumber Berlin'). Content is typically generated from templates with variable substitutions, producing very low-quality pages that all redirect to the same destination page. The goal is to saturate search results to capture maximum traffic. Google specifically updated its algorithm in 2015 to target doorway pages, and these tools are now easily detected by anti-spam systems. Using such a generator is considered a serious guideline violation and results in severe penalties.
Key Points
- Automated tools creating hundreds of low-quality pages in minutes
- Generated pages use templates with variable substitution (city, keyword)
- Google deployed a specific anti-doorway pages update in 2015
- Using these tools systematically results in algorithmic or manual penalties
Practical Examples
Automated geographic generation
A generator automatically creates 500 'locksmith + [city name]' pages with the same template where only the city name changes, each redirecting to a single contact form.
Template spinning
The tool combines text templates with lists of keywords and synonyms to produce thousands of seemingly unique pages with no real informational value.
Mass subdomain creation
A generator creates hundreds of subdomains (paris.site.com, london.site.com, etc.) each with an identical satellite page adapted to a specific local query.
Frequently Asked Questions
They still exist but their effectiveness is virtually zero in 2026. Google's algorithms, notably SpamBrain, easily detect template-generated content patterns. Sites using these tools are quickly penalized, often within weeks of page indexation.
Create local pages with unique, relevant content for each locality: local client reviews, local team, projects completed in the area, local partnerships. Each page must provide real, unique value to the user, not simply swap the city name in a template.
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Last updated: 2026-02-07