Definition
Article directories are web platforms that allow users to publish articles on various topics, usually in exchange for one or two backlinks in the author bio or body text. Sites like EzineArticles, ArticleBase, GoArticles, and ArticleDashboard dominated this practice from 2005 to 2012. The principle was simple: write a 300-500 word article on a topic related to your site, insert a backlink, and publish it on dozens of platforms. Some users automated the process with content spinning to generate hundreds of article variations. Google explicitly targeted this practice with the Panda (2011) and Penguin (2012) updates, massively devaluing links from article directories. Today, most of these sites have closed or lost all authority. The rare survivors like EzineArticles have drastically strengthened their moderation. This technique is considered a relic of old SEO and has been replaced by guest blogging on quality sites.
Key Points
- Platforms allowing article publication with backlinks in author bio or body text
- Dominant SEO technique from 2005 to 2012, massively devalued by Google Panda and Penguin
- EzineArticles, ArticleBase, and GoArticles were the most popular platforms
- Replaced by guest blogging on quality editorial sites with real audiences
Practical Examples
Classic EzineArticles submission
A 400-word article about yoga benefits is published on EzineArticles with a link to a yoga studio in the author box. This technique easily generated dozens of backlinks before 2012.
Spinning and mass submission
A base article is run through a spinning tool to generate 50 different versions, each submitted to a different article directory. This practice is now detected and penalized.
Frequently Asked Questions
A few survivors like EzineArticles still exist but with considerably reduced domain authority and traffic. The vast majority have closed or become spam farms with zero SEO value. Publishing on these platforms is at best useless, at worst risky for your link profile.
Editorial guest blogging on niche sites with real audiences is the natural evolution. LemmiLink facilitates connecting advertisers and publishers for quality publications on relevant thematic sites, far more effective than old article directories.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07