Definition
Advanced Web Ranking (AWR) is one of the oldest SEO rank tracking tools on the market, active since 2002. The platform allows tracking keyword rankings on Google, Bing, Yahoo, Yandex, Baidu, and many other search engines in over 170 countries. AWR stands out for its highly advanced white-label reporting features, allowing agencies to generate customized reports branded with their own identity. The tool offers desktop and mobile tracking, location-based visibility analysis, SERP feature tracking, and competitive analyses. AWR also provides automated reports sent by email to clients, unlimited data history, and an API for custom integrations.
Key Points
- Long-standing rank tracking tool since 2002
- Advanced white-label reporting for SEO agencies
- Multi-engine tracking in over 170 countries
Practical Examples
White-label reporting for agencies
Generate automatic ranking reports branded with your agency's identity using Advanced Web Ranking, sent directly by email to your clients each week.
International multi-engine tracking
Track your international clients' positions on Google, Bing, Yandex, and Baidu simultaneously with AWR for a global view of their visibility.
Frequently Asked Questions
Yes, Advanced Web Ranking has evolved over the years from desktop software to a modern cloud platform. Its 20+ years of experience and advanced reporting features still make it a relevant choice, especially for agencies.
Yes, AWR detects and tracks major SERP features including featured snippets, People Also Ask, local packs, image and video results, and AI Overviews.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07