Definition
WordPress SEO encompasses all techniques, configurations, and best practices specific to optimizing SEO for WordPress-built websites, the world's most used CMS (over 43% of websites in 2026). WordPress is natively well-structured for SEO but requires specific optimization. Key pillars include: installing an SEO plugin (Yoast SEO, Rank Math, SEOPress), optimizing permalink structure, managing taxonomies to avoid duplicate content, performance optimization (cache, CDN, images), security (SSL, updates, firewall), choosing a speed-optimized theme, crawl budget management, and schema markup implementation.
Key Points
- World's most used CMS requiring specific SEO optimization
- SEO plugin essential (Yoast, Rank Math, SEOPress) for technical configuration
- Watch performance: cache, images, lightweight theme, and limit plugins
Practical Examples
Rank Math configuration
Install Rank Math, configure automatic XML sitemaps, activate global schema markup, customize title and meta description templates by content type, and set up 301 redirects.
WP performance optimization
Install WP Rocket for caching, Imagify for WebP image compression, and configure Cloudflare as CDN. Deactivate unused plugins and choose a lightweight theme like GeneratePress or Astra.
Frequently Asked Questions
Rank Math and Yoast SEO are the two leaders. Rank Math offers more free features (schema markup, redirects, analytics) while Yoast is older and widely documented. SEOPress is an excellent French alternative. Choose one and configure it properly.
Yes, WordPress is one of the most SEO-friendly CMS thanks to its clean permalink structure, meta tag management, automatic sitemaps, and plugin ecosystem. However, a poorly configured or plugin-heavy WordPress site can suffer performance penalties.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07