Definition
An SEO-friendly URL is structured to be easily understandable by both humans and search engines. It is short, descriptive, contains the target keyword, uses hyphens as separators, and avoids parameters, special characters, and numeric IDs. A good URL structure reflects the site hierarchy and helps Google understand the page topic. Best practices include using keywords, lowercase letters, no accents or stop words, and a logical hierarchical structure.
Key Points
- Short, descriptive, and containing the target keyword
- Hyphens as separators, lowercase, no accents or special characters
- Reflects site hierarchy to help Google
Practical Examples
Optimized URL
lemmilink.com/link-building-guide is short, descriptive, and contains the keyword, while lemmilink.com/page.php?id=1234&cat=5 is incomprehensible.
Hierarchical structure
lemmilink.com/technical-seo/core-web-vitals reflects the site hierarchy and helps Google understand the page belongs to the technical SEO section.
Frequently Asked Questions
It's a minor ranking factor. Google can understand complex URLs, but clear descriptive URLs improve CTR in results and site structure comprehension.
Only if current URLs are really bad (incomprehensible parameters). Changing URLs requires 301 redirects and carries temporary ranking loss risk. Weigh the pros and cons.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07