Definition
URL Rating (UR) is a proprietary Ahrefs metric that evaluates the strength of an individual web page's link profile. The score ranges from 0 to 100 and considers both the quantity and quality of backlinks pointing to the analyzed URL. UR also accounts for the site's internal links, differentiating it from some competing metrics. A high UR indicates the page benefits from strong link support, generally correlated with better SERP rankings. UR is the page-level equivalent of Ahrefs' Domain Rating (DR), and both metrics are used together for complete analysis.
Key Points
- Score from 0 to 100 measuring backlink strength to a specific URL
- Accounts for internal links, unlike Moz's Page Authority
- Complementary to Domain Rating (DR) for complete link profile analysis
Practical Examples
Link selection on LemmiLink
An advertiser filters LemmiLink offers by checking the UR of proposed pages. A page with UR 40+ on a thematic site generally offers good value.
Internal link distribution analysis
An audit shows the main product page has UR 12 despite a DR of 45, revealing an internal linking deficit toward this strategic page.
Frequently Asked Questions
Domain Rating (DR) measures overall domain link profile strength, while URL Rating (UR) evaluates link strength to a specific page. A site can have DR 70 but poorly-linked pages will have low UR.
UR above 20 is decent, above 40 is very good quality. However, thematic relevance is as important as UR. A thematically close UR 25 link can be worth more than an unrelated UR 50 link.
Go Further with LemmiLink
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Last updated: 2026-02-07