Topical Map

A topical map is a strategic document that maps all subtopics and questions related to a main theme. It serves as a guide for planning content creation by ensuring exhaustive coverage of a subject, thus building topical authority. A topical map is built by identifying the main subject, its subtopics, frequently asked questions, associated entities, and search intents. Tools like ChatGPT, MarketMuse, or Frase can help generate topical maps. This approach has become essential since Google favors sites demonstrating deep expertise on a topic.