Definition
RSS feed aggregation (Really Simple Syndication) in SEO is a technique that involves collecting, combining, and redistributing RSS feeds from multiple sources to achieve various SEO objectives. In black hat usage, RSS feeds are used to power automatic blogs (autoblogs) that publish aggregated content without human intervention, generating automatic backlinks. RSS feeds are also submitted to RSS directories and aggregators to create additional links and signal new content to search engines. Some backlink indexers inject backlink URLs into custom RSS feeds to accelerate their crawler discovery. In legitimate usage, RSS aggregation enables industry monitoring, content curation (with attribution), and syndication of one's own content to partner platforms. Google can detect duplicate content generated by autoblogging and devalue it.
Key Points
- RSS aggregation powers autoblogs that generate content and backlinks automatically
- RSS feeds are used to accelerate indexation by signaling new URLs to crawlers
- Submission to RSS directories creates additional links to target pages
- Google detects duplicate content from autoblogs and devalues it in results
Practical Examples
RSS-powered autoblog
An autoblog automatically aggregates RSS feeds from dozens of sites in the same niche to publish content without human effort. Each aggregated article contains a backlink to the target site.
RSS injection for indexation
A backlink indexer creates an RSS feed containing URLs of recently created backlinks and submits it to RSS aggregators so crawlers discover these URLs faster.
Frequently Asked Questions
Pure autoblogging (full content copying via RSS) is virtually ineffective today. Google easily identifies duplicate content and attributes value to the original source. Autoblogs are generally filtered from results or penalized. Only editorial curation with genuine added value remains viable.
Yes. Syndicating your own content via RSS to partner platforms (with canonical links to the source) is an accepted practice. Industry monitoring via RSS aggregation to inspire original content is also a healthy approach.
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Last updated: 2026-02-07