Navigational Query

A navigational query is a search performed with the intent to find a specific website. Examples: 'LemmiLink', 'Facebook login', 'Gmail'. The user already knows their destination and uses Google as a shortcut rather than typing the URL directly. For brands, it is crucial to rank well on their own navigational queries. SEO for these queries involves optimizing the homepage, managing the online brand, and properly configuring sitelinks. A high volume of navigational queries is a signal of brand authority for Google.