Definition
Reddit SEO exploits the growing visibility of Reddit discussions in Google results. Since 2024, Google gives prominent placement to Reddit content, often on the first page for informational and review queries. AI engines also frequently cite Reddit. The Reddit SEO strategy includes: authentic participation in relevant subreddits, creating value-adding posts, brand positioning in discussions, and profile optimization. Warning: spam is quickly detected and banned by Reddit moderators.
Key Points
- Reddit overrepresented in Google SERPs since 2024
- Cited by AI engines as a community source
- Authentic participation mandatory, spam quickly punished
Practical Examples
Google visibility via Reddit
A detailed Reddit post about the best link building platforms ranks on Google's first page for the query 'best backlink buying site reviews', generating indirect traffic to LemmiLink.
Brand participation
A LemmiLink representative regularly participates in r/SEO discussions by adding value, strengthening brand awareness within the community.
Frequently Asked Questions
Google signed a data-sharing agreement with Reddit and considers community discussions a valuable and authentic source of information, particularly for review and recommendation queries.
Yes, but only authentically. Reddit has a strong anti-marketing culture. The strategy must be based on providing value, not direct promotion.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07