Definition
SEO copywriting is the discipline that combines persuasive writing techniques with search engine optimization requirements. The goal is to create content that ranks in SERPs while answering search intent and engaging the reader. SEO writing involves keyword research, semantic optimization, structuring with Hn tags, strategic keyword use in the title, meta description, introduction, and subheadings, as well as integrating internal links and structured data. With the advent of generative AI and AI Overviews, SEO writing is evolving: it must now also target E-E-A-T, provide real information gain, and structure content for LLM citation. Modern SEO copywriting balances technical optimization, editorial value, and reading experience.
Key Points
- Combines persuasive writing with search engine optimization
- Includes keyword research, semantic optimization, and Hn structuring
- Evolving toward E-E-A-T and information gain with the rise of AI
Practical Examples
SEO article structure
A well-written SEO article starts with a captivating introduction featuring the main keyword, uses H2/H3 subheadings with semantic variations, integrates lists and tables for readability, and concludes with a CTA and summary.
Search intent
For the query 'how to do link building', SEO writing adapts content into a tutorial format with numbered steps, concrete examples, and actionable tips, as the intent is informational and practical.
Frequently Asked Questions
Absolutely. AI can assist writing, but human expertise remains essential for E-E-A-T, information gain, and factual verification. SEO writing is evolving: it now includes supervising AI content and optimizing for AI Overviews.
There is no universal length. Analyze the pages ranking for your target keyword. In general, high-performing informational content runs 1,500-3,000 words, but short, relevant content can outperform long, superficial articles.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07