Definition
Profile backlinks are links obtained by creating accounts on various platforms (forums, social networks, directories, community sites) and entering your site URL in the 'website' field of the profile. It is one of the most basic and accessible link building techniques. Most of these links are nofollow and have very limited direct SEO impact. However, they contribute to link profile diversification and social signal creation. Mass profile creation solely to obtain links is considered spam. The recommended approach is to create profiles on platforms where you are genuinely active.
Key Points
- Most profile links are nofollow with limited direct SEO impact
- Useful for link profile diversification and brand signals
- Only profiles on relevant, maintained platforms have value
Practical Examples
Strategic profiles
Create a profile with a link to your site on LinkedIn, GitHub, Twitter, Crunchbase, and the main professional directories in your industry. These profiles are maintained and active.
Mass creation
Using a tool to create 1,000 profiles with a link to your site is an obsolete spam technique, easily detected and with no significant SEO value.
Frequently Asked Questions
Direct SEO impact is very low as these links are generally nofollow. Their value lies in link profile diversification, brand citation creation, and potential referral traffic.
Focus on the 20-30 most relevant platforms for your business and industry. A complete, active profile on LinkedIn is worth more than 100 empty profiles on obscure sites.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07