NAP Consistency

NAP (Name, Address, Phone) Consistency refers to the uniformity of a business's identity information (trade name, postal address, and phone number) across its entire online presence: website, Google Business Profile, local directories, social networks, and third-party sites. NAP consistency is one of the most important ranking factors in local SEO. Contradictory information (different name spelling, old phone number, incomplete address) sends confusing signals to Google and can deteriorate Local Pack positioning. It is recommended to conduct regular NAP audits and use citation management tools to maintain consistency across all platforms.