Definition
Lumar, formerly known as DeepCrawl, is a cloud-based SEO crawling platform designed for large-scale technical website audits. The tool offers powerful crawling capable of exploring millions of pages with detailed analysis of technical issues: HTTP errors, redirects, duplicate content, canonicalization problems, structured markup, and more. Lumar stands out with its continuous monitoring features that automatically detect technical regressions between crawls, its CI/CD tool integrations to automate SEO tests in deployment pipelines, and its customizable dashboards for reporting. The platform primarily targets enterprise SEO teams and agencies managing complex sites.
Key Points
- Cloud crawl platform for enterprise sites (ex-DeepCrawl)
- Continuous monitoring with automatic regression detection
- CI/CD integration to automate SEO tests in deployments
Practical Examples
Continuous SEO regression monitoring
Configure automatic crawls in Lumar to immediately detect new technical errors introduced during site updates, before they impact rankings.
Deployment pipeline integration
Integrate Lumar into your CI/CD pipeline to automatically validate that each deployment does not break the site's SEO fundamentals (redirects, canonicals, markup).
Frequently Asked Questions
DeepCrawl was rebranded to Lumar in 2022 to reflect the platform's evolution beyond simple crawling, toward a complete technical SEO intelligence solution including monitoring, analysis, and automation.
Lumar and Botify are two competing enterprise platforms. Botify includes more log analysis and AI features, while Lumar stands out with its CI/CD integrations and DevOps approach to technical SEO.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07