Inbound Marketing and SEO

Inbound marketing is an approach that attracts potential customers to you by creating valuable content, rather than reaching out to them with intrusive advertising. SEO is the technical pillar of inbound marketing because it makes this content visible in search engines. The methodology follows 4 stages: attract (SEO blog, informational keywords), convert (landing pages, forms), close (lead nurturing, CRM), and delight (newsletters, premium content). Link building via LemmiLink strengthens inbound marketing content visibility by improving domain authority and SERP positioning.