Definition
The Product Reviews Updates are a series of algorithmic updates deployed by Google between April 2021 and February 2023, specifically targeting the quality of product review and test content. The first version (April 2021) was followed by four more iterations. These updates aimed to reward product reviews demonstrating real expertise and hands-on product testing, at the expense of superficial reviews that simply compiled technical specifications or Amazon content. Google published specific criteria: original product photos and videos, proof of actual use, comparisons with alternatives, detailed pros and cons, and explanation of what distinguishes the product. In 2023, these signals were integrated into Google's Reviews ranking system, extended beyond just products.
Key Points
- Series of 5 updates between April 2021 and February 2023
- Rewards reviews demonstrating real expertise and hands-on product testing
- Integrated into Google's Reviews system in 2023, extended beyond products
Practical Examples
In-depth review rewarded
A tech blog publishing smartphone tests with original photos, internally conducted benchmarks, detailed comparisons, and reviews after 30 days of use sees its pages climb in the SERPs.
Superficial review penalized
An affiliate site listing 'best products' with only descriptions copied from Amazon and affiliate links drastically loses visibility to genuine testers.
Frequently Asked Questions
Actually test the product and include original photos and videos. Compare it with alternatives, mention concrete pros and cons, explain what type of user it suits, and share your experience after extended use. Avoid simply listing specifications.
If your reviews are superficial and based solely on Amazon product pages, yes. However, if you genuinely test products, share authentic expertise, and provide unique added value, this update can actually benefit you by eliminating low-quality competition.
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Last updated: 2026-02-07