Definition
Google Posts are publications that businesses can create directly from their Google Business Profile listing. These posts appear in the knowledge panel and in Google Maps, offering a free communication channel with potential customers. There are several types of posts: updates, events, offers, and products. Google Q&A is a complementary feature allowing users to ask questions about a listing, which the business or the community can answer. Google Posts have a limited lifespan (7 days for updates, until the end date for events) and serve as a freshness signal for local ranking.
Key Points
- Posts have a 7-day lifespan, publish regularly
- Q&A can be proactively pre-filled by the business
- Posts with images attract more clicks and engagement
Practical Examples
Weekly promotional post
A hair salon publishes a Google Post every Monday featuring the week's promotion and a photo of their latest work. Posts generate an average of 50 views and 5 clicks per week.
Proactive Q&A management
A restaurant pre-fills its Q&A section with the 10 most frequently asked questions (parking, vegetarian menu, reservations, patio) before users do, thus controlling the displayed information.
Frequently Asked Questions
Google Posts are a freshness and activity signal for Google. While they are not a major ranking factor, businesses that publish regularly show Google they are active, which can have a positive impact on local visibility.
A standard post (update) expires after 7 days. An event remains visible until its end date and includes specific fields (dates, times, location). Offers include an action button and an optional promo code.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07