Definition
The March 2025 Core Update from Google was announced on March 13, 2025, continuing Google's trend of deploying regular core updates to improve search result quality. This update fits within the context of increasing AI integration in Google Search and the ongoing fight against low-quality content. It refined ranking systems to better evaluate content originality and usefulness, with particular emphasis on distinguishing between expert human-created content and auto-generated content without added value. This update also improved Google's ability to evaluate E-E-A-T signals in a more nuanced way.
Key Points
- Announced March 13, 2025, first core update of the year
- Improved detection of content originality and expertise
- More nuanced E-E-A-T signal evaluation
Practical Examples
Reward for original expertise
A specialized blog written by a recognized industry expert sees improved rankings as Google better detects the value of authentic expertise compared to generic AI content.
Improved E-E-A-T evaluation
A legal advice site with articles signed by practicing lawyers gains positions on YMYL queries, as Google more finely evaluates author credentials.
Frequently Asked Questions
This update refines quality criteria introduced in 2024, with better ability to distinguish authentic human expertise from auto-generated content. It continues raising quality requirements while offering recovery possibilities for sites that improved their content.
Focus on creating content demonstrating real expertise, maintain a natural and diversified backlink profile, ensure solid E-E-A-T signals (author bios, credentials, source citations), and deliver an optimal user experience. LemmiLink can help strengthen your link profile with quality partnerships.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07