Definition
Google Gemini is Google's family of multimodal AI models, launched in December 2023 to replace Bard. Gemini exists in several versions (Ultra, Pro, Flash, Nano) and can process text, images, audio, video, and code. In SEO, Gemini is central because it powers AI Overviews (formerly SGE) in Google search results, generating synthesized responses directly in the SERPs. Gemini is also accessible via the Gemini app (formerly Bard), the API for developers, and is integrated into Google products (Workspace, Android). Understanding Gemini is essential for SEO professionals because it determines which sources are cited in AI Overviews and how information is synthesized from indexed web pages.
Key Points
- Google's multimodal AI model, successor to Bard
- Powers AI Overviews in Google search results
- Ultra, Pro, Flash, and Nano versions for different use cases
Practical Examples
AI Overviews powered by Gemini
When a user searches 'what is link building', Gemini generates a summary at the top of the SERPs by synthesizing multiple sources. Being cited in this synthesis depends on your content's authority and relevance.
Deep Research
Gemini's Deep Research mode performs in-depth research by exploring dozens of sources to produce a detailed report, representing the first concrete form of mainstream agentic search.
Frequently Asked Questions
Gemini is Google's model integrated into its search results (AI Overviews), while ChatGPT is OpenAI's model. Gemini has the advantage of being connected to Google's index and directly influencing SERPs, making it crucial for SEO.
No, Google Bard was renamed Google Gemini in February 2024. The chatbot is now accessible at gemini.google.com and in the Gemini mobile app.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07