Definition
Domain flipping is the practice of identifying, purchasing, and reselling domain names for a profit. It can involve brand-new domains with branding potential, expired domains with strong backlink profiles, or improved domains where a website is built and backlinks are acquired. The domain flipping market sits at the intersection of SEO and investment. Platforms such as Sedo, Flippa, GoDaddy Auctions, and Afternic facilitate transactions. A domain's value depends on its length, memorability, extension, SEO metrics (DA, DR, backlinks), organic traffic, and commercial relevance.
Key Points
- A domain's value depends on its SEO metrics, branding potential, and traffic
- Expired domains with strong backlinks are the most sought-after
- Sedo, Flippa, and GoDaddy Auctions are the main marketplaces
Practical Examples
Simple buy-and-sell
An investor purchases the domain 'netlinking-france.fr' for 10 euros and resells it for 500 euros to a French SEO agency looking for exactly that name.
Improvement and resale
An SEO specialist buys an expired domain with a DA of 30, rebuilds a site with quality content, improves its metrics over 6 months, then sells it for 10x the purchase price.
Frequently Asked Questions
It can be highly profitable for those who know how to accurately assess domain value. Margins range from a few dozen percent to several hundred percent. The risk lies in buying domains that never find a buyer.
Evaluate SEO metrics (DA, DR, backlinks), organic traffic, name length and memorability, extension (.com is worth more than .xyz), commercial relevance, and branding potential. Tools like Estibot provide automated estimates.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07