Keyword Density

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Definition

The percentage of times a target keyword appears in a page's content relative to the total number of words.

Keyword density is a ratio measuring how frequently a keyword appears in a text. Historically widely used in SEO, this metric has lost importance as Google's algorithms evolved toward semantic understanding. Today, there is no ideal density, but professional consensus places the range between 1% and 3%. Keyword stuffing above 3-5% is considered spam and can trigger penalties. The modern approach favors the semantic field and natural writing over a precise density figure.

Key Points

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Practical Examples

Practical example

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Frequently Asked Questions

The percentage of times a target keyword appears in a page's content relative to the total number of words.

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Last updated: 2026-02-07