Definition
A DDoS (Distributed Denial of Service) attack overwhelms a web server with a massive volume of requests, making it unavailable. For SEO, the impact is direct and potentially severe: if Googlebot encounters 5xx errors or timeouts during an attack, it reduces crawl frequency. Prolonged or repeated attacks can cause partial deindexation. The impact on Core Web Vitals is also measurable (degraded TTFB, inaccessible pages). Protections include using a CDN with DDoS protection (Cloudflare, AWS Shield), rate limiting, configuring WAF (Web Application Firewall) rules, and having an incident response plan. During an attack, returning a 503 code with Retry-After is preferable to 5xx errors, signaling to Googlebot that the unavailability is temporary.
Key Points
- DDoS attacks cause 5xx errors that reduce crawl frequency
- Use a CDN with DDoS protection (Cloudflare's basic protection is free)
- Return 503 with Retry-After during attacks to preserve SEO
Practical Examples
DDoS attack and deindexation
A site suffers a 48-hour DDoS attack. Googlebot receives 503 errors during this period. After resolution, the crawl rate takes 2 weeks to return to normal and organic traffic drops 20% temporarily.
Proactive Cloudflare protection
An e-commerce site activates Cloudflare's Under Attack mode during a DDoS. Legitimate visitors pass a 5-second JavaScript challenge, but the site stays accessible. Googlebot, whitelisted by Cloudflare, continues crawling normally.
Frequently Asked Questions
Yes, temporarily. If the site is unavailable during Googlebot's crawl, pages can be degraded or temporarily deindexed. Impact depends on attack duration and usual crawl frequency. High-authority sites recover faster.
The first step is using a CDN with integrated DDoS protection (Cloudflare Free is sufficient for basic attacks). For advanced protection, Cloudflare Business/Enterprise plans or AWS Shield offer large-scale mitigation.
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Last updated: 2026-02-07