Definition
Content Formatting for GEO refers to the set of structuring and formatting techniques for web content aimed at maximizing comprehension by LLMs and increasing the chances of being cited. This includes using descriptive headings (H2/H3), starting with clear definitions, including bullet lists for key points, integrating comparison tables, providing quantified data, and adopting a factual and concise tone. Unlike traditional SEO, GEO formatting targets information extraction by AI engines, not just SERP ranking.
Key Points
- Descriptive headings, lists, and tables structure
- Clear definitions at the start of each section
- Factual and concise tone optimized for AI extraction
Practical Examples
Question-answer structure
Structuring an article as questions (H2) and direct answers makes it easier for AI to extract and reformulate responses in their summaries.
Comparison tables
A table comparing link building tools with clear columns (price, features, rating) is easily extracted and cited by generative engines.
Frequently Asked Questions
SEO formatting targets SERP ranking (keywords, density, H1). GEO formatting targets AI extraction (clear definitions, factual data, logical structure). Both approaches are complementary.
No, focus on strategic and informational content. GEO best practices also improve traditional SEO.
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Last updated: 2026-02-07