Definition
Clicks in Google Search Console represent the number of times a user clicked on a link leading to your site from Google search results. Only clicks on organic results are counted (not Google Ads). Clicks are the metric that bridges the gap between visibility (impressions) and actual traffic (sessions). Each click is attributed to a specific query and URL, allowing you to identify exactly which keywords and pages generate traffic. Increasing clicks involves two approaches: improving rankings (more impressions in better positions) and improving CTR (more clicks per impression).
Key Points
- Actual number of visits from Google results -- the most concrete Search Console metric
- Attributable by query and URL to identify traffic sources
- Can be increased through better rankings and/or higher CTR
Practical Examples
Identifying star pages
A Search Console export reveals that 5 pages generate 70% of total site clicks. These pages are priorities for internal linking and backlink acquisition via LemmiLink.
Post-link building tracking
After a campaign of 30 backlinks, monthly clicks on the target page increase from 120 to 450 within 3 months, validating the ROI of the investment.
Frequently Asked Questions
Discrepancies are normal. Search Console counts clicks in Google; Analytics counts sessions on your site. Differences arise due to page load time (a user clicks but leaves before Analytics loads), tracker blocking, or time zone differences between the two tools.
Optimize your titles and descriptions to boost CTR. Use structured data to obtain rich snippets (stars, FAQ, prices) that attract attention in the SERPs. Going from 2% to 4% CTR doubles your clicks at a constant position.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07