SEO Content Brief

An SEO content brief is a document that provides writers with all the information needed to create search-engine-optimized content. It typically includes the main keyword, secondary keywords, search intent, recommended structure (H1, H2, H3), target word count, sources to consult, internal links to include, and specific on-page SEO guidelines. Tools like Surfer SEO, Frase.io, or MarketMuse can generate automated briefs based on analysis of top-ranking pages. A well-written brief is essential for producing content that meets both user expectations and algorithm requirements.