Definition
An SEO benchmark is a comparative study that measures your site's search performance against a panel of identified competitors. It typically covers estimated organic traffic, number of ranked keywords, backlink profile (DR, number of referring domains), page speed, site architecture, and content strategy. This analysis helps identify the strengths and weaknesses of your positioning, set realistic goals, and prioritize SEO actions. Key tools for an SEO benchmark include SEMrush, Ahrefs, Sistrix, and SimilarWeb.
Key Points
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Practical Examples
Practical example
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Frequently Asked Questions
Comparative analysis of your site's SEO performance against your direct competitors.
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Last updated: 2026-02-07