Definition
Google Reviews are the ratings (1 to 5 stars) and comments posted by users on a business's Google Business Profile. They are one of the most influential ranking factors in local SEO according to annual BrightLocal and Whitespark studies. Google considers the number of reviews, average rating, frequency of new reviews, and the presence of keywords in comments. Beyond SEO, reviews directly impact conversion rates: 87% of consumers consult online reviews before choosing a local business. Active review management (solicitation, personalized responses, handling negative reviews) has become an essential local marketing skill.
Key Points
- Reviews are the 2nd Local Pack ranking factor according to SEO studies
- Responding to reviews (positive and negative) is itself a positive signal
- Regularity of new reviews matters more than a one-time spike
Practical Examples
Review collection strategy
A dentist implements automatic SMS sending after each appointment with a direct link to the Google review form. In 6 months, they go from 25 to 130 reviews with a 4.8 rating and enter the Local Pack for 'dentist' + their city.
Managing a negative review
A restaurant receives a 1-star review mentioning a long wait. The manager responds publicly by apologizing, explaining the cause, and offering an invitation. The negative review is neutralized in the eyes of future customers and the manager demonstrates professionalism.
Frequently Asked Questions
You cannot directly delete a negative review. However, you can flag it to Google if it violates policies (fake reviews, inappropriate content, conflict of interest). Google will review the flag and may remove it. Otherwise, the best strategy is to respond professionally and bury negative reviews with a volume of authentic positive reviews.
It depends on your industry and geographic area. Analyze the review count of your competitors in the Local Pack. Generally, aim for at least the same number as the top-ranked competitor. In large cities and competitive sectors, 100+ reviews are often necessary. The average rating should ideally exceed 4.2 to inspire trust.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07